David Beckham je glavna zvezda u najnovijem spotu za viski brend Haig Club koji je režirao Guy Ritchie, poznat po svojim filmovima “Snatch” i “Lock Stock and Two Smoking Barrels”. Međutim, pitanje je koliko i ovakva svetska imena mogu da poprave mirisni utisak koji ostavlja izgled ambalaže (uzgred, mnogi će s pravom reći da Beckhamovo ime i pojavu pre vezuju za marku neke muške kolonjske vode).
Spot je radila agencija Adam & Eve/DDB u saradnji sa Guy Ritchiem, a za soundrack je zaslužan britanski indie rock band Alt-J. Pesma koja je korišćena je Left Hand Free.
Haig Club Exclusive – Guy Ritchie’s extended cut of David Beckham in the new Haig Club TV ad
Haig Club will officially launch on October 17th with the release of a global film, ‘Welcome’, featuring David Beckham and shot by director Guy Ritchie. The film weaves together a series of epic journeys made between a group of friends through the Highlands, as they head towards a Scottish estate.
The action culminates in an iconic toasting ritual with Haig Club at its heart, showing our group toasting their friendship and camaraderie in front of the Scottish Loch they have been venturing towards, before revealing the same toasting moment across a number of stunning locations across the globe.
The film also features the track ‘Left Hand Free’ from Mercury Music Prize winners Alt-J.