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Advertising creatives spend all their time trying to come up with ideas that have never been done before, but some ad experts think there may be a limited supply. For example, a recent Ad Week panel explored the theory that there are only seven types of stories used in everything from movies to ads.

Yahoo’s David T. Jones, a veteran ad creative himself, believes there are only six types of ads. Check out the full cartoon.

Of course, the real challenge is finding the type of ad and story that best fits your brand, and then bringing them to life with consummate skill and creativity. But that’s another cartoon.